Translating Lovin’ Spoonfuls Recipes
A non-profit based in Boston, Lovin’ Spoonfuls, delivers healthy food that would otherwise be discarded where it is most needed. Recently, the company requested that we translate recipe cards into Spanish, Haitian Creole, Russian, and Portuguese. These cards were then distributed to pantry visitors to aid them in preparing donated foods.
The client asked that we keep American units of measure since the donated products came from American supermarkets and people cooking the food would be setting their ovens to degrees Fahrenheit. On the other hand, these individuals may also be accustomed to cutting their vegetables in centimeters rather than inches. Our role was to tailor the translations to our target audience to make sense for non-native English speakers using these recipes in the United States.
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