5 Key Languages That Often Require Marketing Translations

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• Investing in marketing translations and localization services for local languages is the secret weapon for effectively marketing to global target audiences.
• According to CSA Research, 75% of consumers are more likely to buy products from websites in their native language. However, determining which languages to translate content into can be difficult.
• Here are some of the most popular languages requiring localization services:
  • 1. English
    • It is without a doubt that English is the most spoken language in the world. It is used in 94 countries by 339 million native speakers.
    • English is also used in 53% of all websites, making it a key language for marketing translations.
  • 2. Mandarin Chinese
    • According to Ethnologues, one in six people in the world speak Chinese.
    • China has emerged as one of the world’s most crucial ecommerce markets. Ecommerce sales share increased significantly to around 24.5% in 2021.
    • E-commerce retail sales are expected to reach $3.99 trillion by 2026. That’s why it’s so important to improve your global brand by investing in Chinese ecommerce translation.
  • 3. Spanish
    • Spanish occupies an important place in the United States. There are more than 53 million Hispanic people. Considering the U.S population of about 329 million, this comprises 16% of American consumers.
    • Investing in website advertising localization and Spanish translation will allow you to tap into the vast Spanish-speaking market in the U.S. and abroad.
    • According to Pew Research Center, 78% of Spanish speakers Are online frequently on mobile devices, desktops, and laptops.
  • 4. German
    • Did you know that Germany has the most extensive online market in Europe?
    • Germans are very open to global products, though they lean slightly toward European ones.
    • For businesses looking to go that extra mile and have a competitive edge, hiring a translation agency will help your organization achieve success in the German market.
  • 5. Portuguese
    • Portuguese is the second most spoken language in Latin America, behind Spanish. Around 215 million people speak Portuguese in Portugal, Brazil, and parts of Africa.
    • Brazilians spend a lot of money on electronics and beauty products, as Brazil has one of the world’s largest beauty product markets.
    • Furthermore, Brazilian ecommerce is growing in popularity, requiring web content to be provided in Portuguese.
• Clearly, hiring a dedicated language service provider with experience working in your industry is the best solution for complex marketing translations and marketing localization needs.

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