How Product Translation Services Aided Dettol’s Growth

Transparency and clear communication are critical to establishing a strong international brand, especially when exporting products that impact human health. This often means investing in a dedicated provider of product translation services such as Language Connections to make sure all packaging and labels are translated into the languages of various target markets. The example of Dettol serves as an interesting case study on how to properly use corporate translation services to expand internationally.

Dettol’s Story And Product Translation Services

Established almost a century ago in 1933, Dettol is a cleaning product brand dedicated to keeping global communities safe by providing a wide range of disinfectant cleaning solutions that abide by eco-friendly standards. What started out as a business providing new mothers with a successful antiseptic formula in the late 20^th century has grown into one of the world’s leading hygiene brands.

Founded in the U.K., Dettol operates in 33 countries on four different continents. Headquartered in Sydnee, Australia, the British company reported a total annual revenue of £14.67 billion in the 2023 fiscal year. As Dettol continues to expand its business to other nations around the world through its language access efforts, their revenue is only expected to increase in the coming years.

How Dettol Uses Product Translation Services

As a British company striving to reach millions across the globe through better hygiene practices, it is imperative that customers are able to clearly understand the chemicals and cleaning products they buy. That is why Dettol provides a localized company webpage for each of the countries where they sell products, even for countries such as Australia or South Africa that speak English. By using website translation and localization services, Dettol can guarantee that the company’s mission and products fit the linguistic and cultural environment for different regions to better align with customer needs.

Every product that Dettol sells is made to resonate with specific target audiences. However, some target regions are known to be multilingual with an equal number of consumers speaking one language over the other, such as those in European nations. Therefore, product information translation services are used to combat potential communication errors. For example, Dettol products such as their Instant Hand Sanitizer and hand soap products sold in Mainland China are provided in both standard English and simplified Mandarin Chinese.

For products sold in Belgium, a country famous for being a trilingual nation, English, Dutch, and French translation services are required for products such as their antibacterial foaming hand soap and even antibacterial hand wipes. Clearly, given Dettol’s success across the globe, professional translation and localization services have played a major role in helping to ensure product accessibility to those consumers across the 33 countries in which they operate, proving just how necessary these services are to successful global business.

Why Language Connections?

Here at Language Connections, we have a team of experienced Boston-based project managers and certified linguists who are dedicated to delivering exceptional language services that meet your organization’s evolving translation needs. As a trusted supplier of high-quality product label translation and interpretation services since 1993, we are committed to ensuring your business has a consistent, qualified, and reliable language service provider to support the multilingual customers you serve.