Case Study: State of the City Event 2025
How Rakuten Use Japanese Website Localization To Beat Amazon
Japan is the 4th largest ecommerce market in the world, with an estimated $165 billion USD in online sales in 2024 that is only expected to grow steadily over the next decade. While Amazon dominates global ecommerce, its market share in Japan is second to Rakuten. Despite Amazon’s presence, Rakuten has maintained its lead by prioritizing Japanese website…
How Revolut Used French Software Localization To Truly Grow
In France, over 76% of French adults actively use online banking services. Thus, companies must invest in French software localization to ensure compliance with strict financial regulations while delivering an intuitive user experience tailored to French speaking customers. Revolut, one of Europe’s most successful banking companies, recognized this challenge and teamed up with a French…
How Zara Uses A Website Localization Service To Stay Competitive
Online shopping has transformed the way consumers engage with brands. To succeed in different markets, companies need more than just a translated website: they need to provide fully localized digital content. The global fashion industry is projected to reach a staggering $2.5 trillion by 2030. By working with a website localization service and investing in…
How Elearning Content Localization Aided Coursera’s Growth
In 2023, the global online learning market was valued at $316.2 billion. Current projections indicate that this figure will reach $661.6 billion by 2032. The rapidly growing elearning market attracts many new customers who often have very different cultural and linguistic backgrounds. The example of Coursera demonstrates how investing in a professional elearning content localization service can…
How App Localization Fueled Duolingo’s Rise
According to 2023 market research, the language learning app market is currently valued at $20.35 billion and is expected to be worth around $16.2 billion by 2033. Since various language apps have been reaching new peaks in terms of downloads, the growth of the industry requires localization to ensure language access for customers worldwide. The…
How Expedia Dominates Globally With Digital Content Localization
Following the Covid-19 pandemic, the value of the travel and tourism industry within the United States has reached an astounding $2.4 trillion USD, accounting for approximately 3% of the nation’s gross domestic product (GDP). The industry is only expected to dramatically increase and surpass $3 trillion USD within the next decade. Since the U.S. is…
How Content Localization Services Helped Arm & Hammer
The cleaning product industry is incredibly competitive. Within the U.S. alone, there are over 200 main brands vying for the top spot on the shelf. Net sales and consumer growth in the industry are projected to steadily increase in the coming years, especially for international markets. However, breaking into global markets isn’t easy unless proper…
How User Manual Translation Services Helped VTech Succeed
The world of kids’ toys is defined by ever increasing global demand. Nevertheless, with the creation of educational toys to support early childhood development, the international competition to be the number one brand is incredibly high. However, with the use of professional language services to sell their products, some toy brands, like VTech Toys for…
How Netflix Rules Streaming With The Help Of Content Localization
Streaming has become an attractive alternative to cable for many modern families across the globe thanks to significant investments in multilingual sub-captioning and dubbing. In today’s broadcast industry, there are over 200 streaming services for viewers to choose from worldwide. However, one stands above the rest. By using professional business translation services and content localization…
How Translation Services For Marketing Helped Sensodyne
In 2023, the value of the oral care market stood at an all-time high of $3.9 billion. The consumption and use of toothpaste in the U.S. alone is expected to reach an astounding $11 billion by 2029. With just five main brands dominating the entire global oral care industry, investing in translation services for marketing…