How App Localization Fueled Duolingo’s Rise
According to 2023 market research, the language learning app market is currently valued at $20.35 billion and is expected to be worth around $16.2 billion by 2033. Since various language apps have been reaching new peaks in terms of downloads, the growth of the industry requires localization to ensure language access for customers worldwide. The…
How Expedia Dominates Globally With Digital Content Localization
Following the Covid-19 pandemic, the value of the travel and tourism industry within the United States has reached an astounding $2.4 trillion USD, accounting for approximately 3% of the nation’s gross domestic product (GDP). The industry is only expected to dramatically increase and surpass $3 trillion USD within the next decade. Since the U.S. is…
How Content Localization Services Helped Arm & Hammer
The cleaning product industry is incredibly competitive. Within the U.S. alone, there are over 200 main brands vying for the top spot on the shelf. Net sales and consumer growth in the industry are projected to steadily increase in the coming years, especially for international markets. However, breaking into global markets isn’t easy unless proper…
How User Manual Translation Services Helped VTech Succeed
The world of kids’ toys is defined by ever increasing global demand. Nevertheless, with the creation of educational toys to support early childhood development, the international competition to be the number one brand is incredibly high. However, with the use of professional language services to sell their products, some toy brands, like VTech Toys for…
How Netflix Rules Streaming With The Help Of Content Localization
Streaming has become an attractive alternative to cable for many modern families across the globe thanks to significant investments in multilingual sub-captioning and dubbing. In today’s broadcast industry, there are over 200 streaming services for viewers to choose from worldwide. However, one stands above the rest. By using professional business translation services and content localization…
How Translation Services For Marketing Helped Sensodyne
In 2023, the value of the oral care market stood at an all-time high of $3.9 billion. The consumption and use of toothpaste in the U.S. alone is expected to reach an astounding $11 billion by 2029. With just five main brands dominating the entire global oral care industry, investing in translation services for marketing…
How Product Localization Solutions Drove Dove’s Success
It’s no secret that the beauty and personal care market is incredibly competitive. Successful brands need to invest in innovative translation and localization solutions to remain top-of-mind for global buyers. The unquestionable international success of Dove serves as a testament to the effectiveness of translating web content and product information to properly connect with foreign…
How A Product Localization Service Drove Mars Inc.’s Success
Linguistic and cultural barriers can pose significant barriers to international expansion unless you adapt your brand to the specifications of target markets. The tremendous growth of Mars Inc. demonstrates the importance of investing in an excellent product localization service to drive effective international business. Mars Inc. And A Product Localization Service Mars, the parent…
How Software Translation Services Helped Workday Succeed
Given the continued growth of AI, companies have no choice but to learn to adapt to these new technologies to gain the upper hand over global competitors. However, with international growth comes the inevitable obstacle of language barriers. Properly conveying who you are as a business as well as your mission to your target audience…
How Hospitality Translation Services Transformed Marriott Bonvoy
The hospitality and tourism industries have grown immensely in recent years. Companies that allow us to seamlessly travel the globe almost always run into linguistic challenges. To properly tackle potential language and cultural barriers and grow as an international brand, it is crucial to communicate who you are through services such as website localization services.…