How Expedia Dominates Globally With Digital Content Localization

Following the Covid-19 pandemic, the value of the travel and tourism industry within the United States has reached an astounding $2.4 trillion USD, accounting for approximately 3% of the nation’s gross domestic product (GDP). The industry is only expected to dramatically increase and surpass $3 trillion USD within the next decade. Since the U.S. is currently ranked as the number one travel destination for consumers in many different countries, the need for digital content localization and translation services has never been greater. The example of Expedia proves that investing in digital content localization matters to global business success.

Expedia Group And Digital Content Localization

Expedia was created in 1996 as one of the first online travel agencies. Expedia Group has become so successful that they now own 20+ relevant brands and over 200 travel sites covering more than 70 countries across the globe. With a net annual revenue of approximately $12.8 billion USD for 2023, the company has grown into the world’s third largest travel platform for consumers, which can be directly attributed to their use of web content localization services to ensure language accessibility.

Expedia’s Digital Content Localization Strategy

Expedia’s successful outreach to global audiences is best seen through their use of website translation services to connect with consumers in over 41 different countries. Each localized version of their website is adapted from the original English version to fit the linguistic and cultural nuances of different target markets. Expedia also offers their services in the top official languages of each destination to better reach customers worldwide, a business move in line with the company’s commitment to accessibility as dictated by the Web Content Accessibility Guidelines (WCAG) 2.1 of the World Wide Web Consortium (W3C).

In addition to localized webpages, Expedia Group also offers customers the chance to book local properties, airlines, rentals, and activities. This feature allows local customers to interact with other locals who understand their language and customs, a move that supports regional communities rather than large international brands. While these are only a few of the ways that Expedia implements localized content marketing, the company is always evolving and creating new ways to build global demand through marketing translation services.

Why Partner With Language Connections?

Language Connections has been providing clients across the United States with quality language services for over 30 years. Located in Boston, Massachusetts, we provide a full range of linguistic services with the help of our large vendor pool of over 4,000 certified translators and interpreters. Whether your business helps consumers make travel plans or creates elearning content, we can provide content localization services for all your business needs in over 100+ in demand languages.