How Product Label Translation Led To Kikkerland’s Success

Kikkerland is known for making everything from travel accessories to common kitchen appliances. The brand’s global success is due in part to effective label translation services. If you look at their products more carefully, you will notice that each product has been translated into multiple languages to improve language accessibility to all customers. Let’s learn more about Kikkerland’s approach to investing in translation and localization services:

Kikkerland And Product Label Translation

Kikkerland is one of the largest manufacturers of products designed by independent artists from around the globe. They are best known for offering the world’s largest collection of creative products that combine “form, function, and delight in equal parts”. Established in 1992 by Dutch expat Jan van der Lande, the retailer operates in the Netherlands and the U.S. and has several global offices. Over the course of their history, the brand has secured an astonishing 158 unique patents for different products under their name.

As a true design services company, customers can find them in thousands of stores all around the world, including museums, specialty shops, stationary stores, and even larger retailers like World Market or JCPenney. As of 2024, Kikkerland has a reported net worth totaling approximately $36 million USD due in part by their strategy of providing customers that speak languages other than English with product translations offered by professional business translation services.

How Kikkerland Uses Product Label Translation Services

What sets Kikkerland apart from most other manufacturers is that all their products feature product label translations in multiple languages besides English, allowing them to expand internationally much easier than companies who do not invest in these services. As Kikkerland is a design business that prides itself on producing innovative products, it’s no wonder that they prioritize the inclusion of label translations in the languages spoken by their largest consumer groups. For example, the product packaging of a Kikkerland Gadget Pen contains product specifications in over 7 languages thanks to French, German, Italian, Portuguese, Dutch, and Spanish translation services. Additionally, Kikkerland’s Emergency Sewing Kit can be found with instructions and safety information in 6 additional languages alongside English.

Why Language Connections?

Language Connections is an experienced language service provider that specializes in label translation services for a wide variety of different project needs, including labeling for consumer products. With a large, trusted vendor pool of over 4,000 highly qualified linguists, we guarantee that your products will connect with your desired target audiences in over 100+ of the most-spoken languages. Our vetted team of professional project managers are dedicated to ensuring a smooth and seamless process for all your marketing translation and packaging translation service needs.