How To Localize Your Game’s Website
Script:
- Did you know that over 3 billion people play video games around the world? To reach a wider audience, it’s important to localize your website.
- Here are some helpful tips to keep in mind before finding a professional language service provider…
- 1. Understand translation vs. localization
- Translation refers to the transfer of written content from one language into other languages.
- In contrast, localization refers to the process of adapting content to align with a target market’s cultural, linguistic, and legal dimensions.
- 2. Define your audience
- Determine where you expect your game’s users will come from.
- Identify audience expectations so you can tailor your website to their preferences. Know the regulatory environments of your target markets.
- 3. Make sure to look for translation providers with web development experience
- Potential cultural missteps can be avoided with the right team.
- Your website will present a consistent brand that resonates with all audiences if you decide to partner with a skilled language service company with experience translating and localizing web content.
- 4. Always keep your marketing strategy in mind
- Understand how to attract customers in foreign markets and Identify search habits in different countries to know which keywords they use.
- Then, SEO translation specialists will be able to ensure a high ranking for your site.
- Conclusion
- Gaming localization is a complex task that requires great attention-to-detail. Therefore, it is important to only work with experienced language service providers.
About Language Connections:
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