How Video Game Localization Services
Can Support Global Publishers

Video game developers often don’t have the resources or the manpower to effectuate a large game launch by themselves. Often, they turn to video game publishers to help them release their games to a wide range of audiences. Video game localization services should be considered for publishers to successfully launch their developers’ games to different markets, including international ones. Utilizing these services will contribute to the success of both the developer and publisher.

Video game translation is a key part of the suite of video game localization services that are offered by video game localization companies. Fundamental to the overseas expansion of a video game is the translation of that game into different languages. Players who don’t understand the original language of a game find it difficult to play it. The language barrier makes the effort to play the game greater than the enjoyment of playing it. Gaming translations solve this problem. By translating a game’s text, audio, dialogue, and other elements, consumers can fully immerse themselves and experience the game as the developers intended. This will directly lead to a better sales performance.

In addition to translating a game, publishers should look to localize their products as well. Video game localization is more than just simple translation services; localizing a game involves adapting its content to better match the cultural and linguistic preferences of the target market. This might include changing date and number formats or changing certain plot details and character information. All of these changes contribute to a more authentic gaming experience for the player. Foreign consumers will appreciate and reward good localization with their patronage. On the other hand, bad video game translations and poor gaming localization will not go unnoticed and will be punished by the community.

Releasing a localized and translate game is only the first step for publishers seeking to expand into overseas markets. Once a game is released, support for that game must be maintained. Players often turn to the developer for technical support for their game. In order to satisfy international audiences, publishers and developers need to provide tech support to them. Gaming localization companies can support this effort by translating support tickets for the developer’s customer service team. Once the team comes up with a solution, it can be translated back to the player. This ensures that language barriers do not affect the developer’s ability to help their players with technical issues.

About Language Connections:

Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.

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